E-commerce · Shopify, WooCommerce and custom

Online stores that sell, not pretty catalogs

We design, build and run online stores on Shopify, WooCommerce or custom code, with payments, shipping, invoicing and inventory connected. From Torreón, Mexico, we work with brands across Mexico, the United States and Latin America.

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Person paying by card for an online purchase on a laptop
At a glanceMM·2026
Typical timeline
5–12 weeks
Team
Project lead, designer, developer and campaign specialist
Tech
Shopify, WooCommerce, Next.js, Stripe, Mercado Pago
You get
A live store tracked in GA4 and Meta
Support
90 days included
Office in Torreón, Mexico · serving the US, Canada, Mexico and LatAm
Which platform is right for an online store: Shopify, WooCommerce or custom?

Shopify is the right call if you want to launch fast, with little technical upkeep and a standard catalog. WooCommerce fits if you already run WordPress, want control over hosting and want to skip a monthly platform plan. A custom store pays off with complex pricing rules, wholesale with customer-specific price lists or deep integration with your ERP. In all three cases, what drives sales is speed, the product page and abandoned-cart follow-up.

Opening an online store is easy; getting it to sell every week is another story. The stalled stores we find share the same problems: they take more than four seconds to load on mobile, the photos don't really show the product, the shipping cost appears only at the last step and nobody follows up with the customer who left a full cart. Each of those details costs sales you already paid for with ads. Before proposing a redesign, we check where the purchase breaks down using real data.

As an e-commerce development agency based in Torreón, Mexico, we build stores on Shopify and WooCommerce, and custom stores when the business calls for it: wholesale with customer-specific pricing, industrial catalogs with thousands of parts, subscriptions or configurable products. We connect card payments, installments, cash and bank transfer via Stripe or Mercado Pago, shipping labels, invoicing (including Mexico's CFDI e-invoice) and your point-of-sale inventory so you never sell what isn't in the warehouse.

The store is half the job. The other half is driving traffic and winning back those who didn't buy: digital marketing campaigns on Meta and Google with product catalogs, a properly configured Pixel and Conversions API, abandoned-cart emails and WhatsApp messages, and SEO for categories and product pages. Everything is tracked in GA4. We meet in person in Torreón, Gómez Palacio and Lerdo, and work remotely across Mexico, the US, Canada and Latin America.

01Who it's for

Sound familiar?

  • Brands that sell through Instagram and WhatsApp

    You already have demand, but every sale is a manual chat, a bank transfer, a screenshot and a handwritten shipping label. You need customers to check out on their own.

  • Brick-and-mortar stores going national

    Your local store does well and you want to reach customers in other cities or across the border with the same inventory and the same prices.

  • Distributors and wholesale

    Customer-specific price lists, minimum orders, credit terms and a technical catalog with downloadable spec sheets for buyers who reorder every month.

  • Stores that exist but don't sell

    You have traffic or ad spend, and conversion won't break 0.8%. We audit speed, product pages, checkout and follow-up to find where the sale is lost.

02What's included

What we deliver

Complete online store

Catalog, cart, mobile-first checkout, customer accounts, coupons, and shipping and return policies.

Payments and invoicing

Cards, installments, cash payments and bank transfer with Stripe or Mercado Pago, plus invoices customers can request from their order (CFDI in Mexico).

Shipping and inventory

Real-time shipping rates, label generation and stock sync with your point of sale or warehouse.

Full tracking

GA4 with e-commerce events, Meta Pixel and Conversions API, and a catalog synced to Meta and Google Merchant Center.

Cart recovery

An automated email and WhatsApp sequence for shoppers who left items in their cart, with a reminder and a stepped incentive.

E-commerce SEO

Categories, product pages and product structured data (price, availability, reviews) to show up on Google and in AI search.

03Process

How we build it

  1. 01

    Strategy and catalog

    We choose the platform, category structure and shipping policies, and decide which products to push first based on margin and demand.

    Week 1
  2. 02

    Store design

    Home, category, product page and checkout designed mobile-first, since that's where most purchases happen.

    Weeks 2–3
  3. 03

    Development and integrations

    Product upload, payments, shipping, invoicing and inventory. We run real test purchases with every payment method.

    Weeks 3–8
  4. 04

    Launch

    We go live, connect tracking and ad catalogs, and switch on the abandoned-cart sequence.

    Weeks 8–10
  5. 05

    Growth

    Campaigns, A/B tests on product pages and checkout, and a monthly report on sales, conversion rate and average order value.

    90 days
04Comparison

Which option fits you?

ShopifyWooCommerceWith Mercado Monkey (custom)
Speed to launchFastestFast if you already have WordPressSlowest: 8–12 weeks
Fixed costsMonthly plan and paid appsHosting and pluginsHosting, no platform plan or fees
Technical controlLimited to what the platform allowsHigh, with plugin maintenanceTotal
Wholesale and customer pricingWith extra appsWith pluginsBuilt in, with your rules
ERP or in-house system integrationVia apps or APIVia API or pluginsDirect to your database
Best forBrands that want to sell nowBusinesses with WordPress and contentComplex catalogs and B2B sales
05Tech stack

What we work with

We pick tools for your case, not for hype: things you can maintain and scale.
ShopifyWooCommerceWordPressNext.jsStripeMercado PagoCFDI 4.0 e-invoicingGoogle Analytics 4Meta Pixel + CAPIGoogle Merchant Centern8nWhatsApp Business API
06Real projects

Similar projects

Freshly roasted coffee beans in a roaster's cooling tray
Food & beverage · Guadalajara, Jalisco

Tostadores Altamira

Tostadores Altamira sold specialty coffee at its Guadalajara coffee bar and through Instagram DMs. We built a Shopify store with subscriptions, Mercado Pago and Stripe payments, shipping to Houston, automated emails and campaigns on Meta and Google Shopping.

3.3×online orders per month
Read the case study
Angle grinder cutting metal in a shower of sparks
Industrial distribution · Torreón, Coahuila

Corte & Acabado Industrial

Corte & Acabado Industrial distributes European-brand abrasives and tools to shops and plants across La Laguna, but its catalog lived in 200-page PDFs. We built an online catalog generated from a spreadsheet, with variants by grit and size and a button to request a quote on WhatsApp on every product.

+138%WhatsApp quote requests
Read the case study
Horizontal wood blinds with warm light filtering through
Home decor & retail · Torreón, Coahuila

Casa Velo Persianas & Tapiz

Casa Velo sells blinds, curtains and wallpaper in nine stores across northern Mexico, but its old website sent every request to a single inbox. We built a new site with a store locator, catalogs and an in-home measurement request that goes to each store's WhatsApp.

+96%measurement requests per month
Read the case study
07Related

Microapps and tools

MonkeyInventarioLightweight inventory synced with Google SheetsMonkeyFacturaAutomatic CFDI 4.0 e-invoicing from your salesMonkeyLealtadDigital loyalty card on the phone, no app neededROI & ROAS calculatorFreeSchema generatorFreeUTM builderFree
08Where we work

E-commerce development near you

Based in La Laguna, Mexico? See Online stores in Torreón.

HoustonTorontoTorreónMonterreyMexico CityGómez PalacioLerdoBogotáAll cities →
09FAQ

What people ask us

How much does an online store cost?
It depends on the platform, the number of products and variants, the design (adapted theme or original design), the inventory, shipping and invoicing integrations, and whether launch campaigns are included. A Shopify store with a small catalog costs far less than a custom wholesale store. After a 30-minute call where we review your catalog and operation, we give you a fixed price.
Shopify or WooCommerce?
Shopify is better if you want to launch fast and not worry about servers, updates or security. WooCommerce is better if you already have a WordPress site with content that ranks and want full control of your hosting with no monthly platform plan. Both support the major payment options, including Mercado Pago, cash payments and installments for Mexican shoppers. We recommend one based on your catalog and your team, not on what's easier for us to sell.
Can you connect the online store to my point of sale and inventory?
Yes. We sync stock across the online store, point of sale and warehouse so an item sold at the counter comes off the website and vice versa. If your system has an API, the connection is direct; if not, we use n8n to sync at intervals with a log of every movement, and we alert you when a product hits its minimum stock.
Can my store issue invoices automatically, including Mexican CFDI?
Yes. We add a portal where customers enter their order number and billing details and receive their invoice as PDF and XML; for Mexican customers that's a CFDI 4.0 e-invoice issued through your authorized provider. It can also be automated so the invoice goes out as soon as payment is confirmed, if the customer left billing details at checkout.
How long does it take to launch an online store?
A Shopify or WooCommerce store with up to 200 products usually takes 5 to 8 weeks. A custom store with wholesale, price lists or ERP integration takes 8 to 12 weeks. Timing depends heavily on having photos, descriptions and prices ready; if you don't, our content team can produce them.
Does Mercado Monkey also run the store's advertising?
Yes. Our digital marketing team runs Meta and Google campaigns with product catalogs, dynamic remarketing and Performance Max. Before spending, we set up the Pixel, Conversions API and GA4 to track real sales, and we use our ROAS calculator to set how much you can pay per sale without losing margin.
Do you work with online stores outside Torreón?
Yes. Our office is in Torreón, Mexico, where we meet local businesses in person, but most of the stores we run sell nationwide and several sell to the United States and Latin America. We work over video with shared progress tracking, and we set up domestic and international shipping, multiple currencies and bilingual stores when needed.
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