Every blinds quote now reaches the right store

We built a new website with browsable catalogs by product type, fabric and color instead of PDFs. The locator shows all nine stores on a map and suggests the closest one; each store has its own page with address, hours, phone, showroom photos and its own LocalBusiness schema.

The measurement request asks for the product of interest, number of windows, neighborhood and preferred time. On submit it opens the chosen store's WhatsApp with everything written out, and it's logged in a spreadsheet so the head office can see how many requests come in and how many get handled at each store.

To avoid losing rankings, we mapped the 312 URLs from the old site that had traffic or backlinks and gave each one a 301 redirect to its new equivalent. We checked Search Console daily for the first four weeks. It's the same SEO method we apply to any migration.

Three months in, measurement requests went from 71 to 139 a month, and each one reaches the right store within minutes. The Saltillo and Chihuahua stores, which used to get almost no online requests, now account for 31% of the total.

The migration didn't cost any traffic: at 90 days organic visits were up 27% and clicks on "Directions" from Google Maps grew 2.6×.