Cardiology appointments that arrive on WhatsApp complete

We designed a seven-page website: home, medical team, tests (EKG, echocardiogram, stress test, Holter and ambulatory blood pressure monitoring), test preparation, insurance, FAQ and contact. Each test page explains duration, preparation and purpose, written together with the doctor and reviewed by him.

With the receptionist we gathered the 29 most repeated questions and answered them on a page with FAQPage schema. The appointment form asks for name, test, referring doctor and preferred time; on submit it opens WhatsApp with everything written out, so the front desk only has to confirm. A widget reads the clinic's hours and shows "open now" or the time it reopens.

For AI search engines we published an llms.txt file with services, hours and doctors (you can create your own with our llms.txt generator) and marked up the site with MedicalClinic and Physician schema. In parallel we optimized the Google Business Profile: categories, services, real photos of the practice and a reply to every review.

Five months later, the website brings in 55 new appointments a month, up from 34, and WhatsApp clicks went from 118 to 401. The clinic ranks in the top three Google Maps results for "cardiologist in Torreón" and calls from the Google profile doubled.

What the team noticed most was the front desk: calls asking how to prepare for a test fell by more than half, because patients arrive having already read the guide. ChatGPT and Perplexity now also cite the FAQ page when someone asks about heart tests in La Laguna.