A Guadalajara roaster that now sells by subscription
Tostadores Altamira sold specialty coffee at its Guadalajara coffee bar and through Instagram DMs. We built a Shopify store with subscriptions, Mercado Pago and Stripe payments, shipping to Houston, automated emails and campaigns on Meta and Google Shopping.
- Industry
- Food & beverage
- Location
- Guadalajara, Jalisco
- Year
- 2024
- Timeline
- 12 weeks
- Services
- E-commerce, Digital marketing, Automation
For Tostadores Altamira, a specialty coffee roaster in Guadalajara, we launched a Shopify store with subscriptions, Mercado Pago for Mexico and Stripe for the United States, automated email flows and campaigns on Meta Ads and Google Shopping. In eight months online orders grew 3.3×, the store reached 412 active subscriptions and ROAS climbed to 3.7.
Where they started
Altamira buys green coffee directly from growers in Chiapas, Veracruz and Oaxaca and roasts it in small batches. Its Guadalajara coffee bar had loyal regulars, but selling bags for home depended on someone sending an Instagram message, waiting for a reply and paying by bank transfer.
Many of its followers lived in Houston and asked for coffee to be shipped, but there was no way to charge in dollars or calculate shipping. And anyone who bought once never heard from them again until they ran out of coffee and remembered, or didn't.
What we built
We built the online store on Shopify with a page for every lot: origin, grower, altitude, process, tasting notes and grind options. We turned on subscriptions every two or four weeks at a discount, plus Mercado Pago payments in Mexico (cards, OXXO cash payments and interest-free installments) and Stripe for orders in dollars.
For the United States we set up a separate market with prices in dollars and consolidated shipping to Houston through a logistics partner that delivers across the metro area. Taxes and delivery times are shown before checkout, so there are no surprises.
In Klaviyo we built six flows: welcome, abandoned cart, a reminder when the bag is about to run out, reorder, birthday and subscriber win-back. On the advertising side we installed the Meta Pixel with the Conversions API and Google Shopping with a synced catalog, running separate campaigns for Mexico and Houston.
- Shopify store with a page for every lot
- Subscriptions every 2 or 4 weeks
- Mercado Pago (Mexico) and Stripe (US)
- US-dollar market with shipping to Houston
- 6 email flows in Klaviyo
- Meta Pixel + Conversions API
- Meta Ads and Google Shopping campaigns
- Product photography for 14 lots
How it came together
- 01
Discovery
Analysis of Instagram customers, margin by bag size and logistics to the US.
Weeks 1–2 - 02
Store
Shopify, lot pages, subscriptions and payments in two currencies.
Weeks 3–6 - 03
Email and tracking
Six Klaviyo flows, Pixel with CAPI and GA4.
Weeks 7–8 - 04
Campaigns
Meta Ads and Google Shopping by country, creative testing.
Weeks 9–12 - 05
Optimization
Tweaks to the subscription offer and the budget per market.
Months 4–8
The numbers
In eight months online orders went from 96 to 318 a month and the store reached 412 active subscriptions, which now anchor the roasting schedule: Altamira knows how much coffee it needs each week before firing up the roaster.
Blended ROAS across Meta and Google rose from 1.6 to 3.7, and 17% of orders now ship to Houston. Automated emails generate 23% of online sales with no extra work from the team.
“Now I know how much I'll roast next week because the subscriptions are already there. And our people in Houston can finally order without sending me a message.”
Questions about this project
Shopify or WooCommerce for selling coffee online?
How can a Mexican business sell online to customers in the United States?
Is selling coffee by subscription worth it?
Does your business need something similar?
Tell us where you are today and we'll tell you what we'd build, how long it would take and how we'd measure it.
We reply within one business day.