Remodeling in Houston, with customers in two languages

We built a bilingual website with a page for each service (kitchens, bathrooms, additions, roofing, flooring) and each area, plus a gallery of 48 real projects with before and after photos. The WhatsApp button opens the chat in the page's language, and the form asks for project type, ZIP code and estimated start date.

We cleaned up the Google Business Profile: categories, service areas, job-site photos and a workflow that asks for a review by text when each project wraps up. With the license and insurance verified, we launched Local Services Ads with the Google Guaranteed badge, where you pay per lead instead of per click.

In Google Ads we split campaigns into Spanish and English, with ads and landing pages in each language, and excluded searches for jobs they don't do. Every call and message is tracked in GA4 so we know which campaign brings in closed projects, not just clicks.

Six months in, Garza Builders gets 60 qualified leads a month, up from 23, and 44% come in Spanish. They stopped paying for shared-lead platforms because Local Services Ads and Google Ads bring them prospects who only talk to them.

Reviews went from 31 to 127, with a 4.9-star average, and that raised their close rate: today they close nine projects a month instead of four. They hired a fourth crew so they wouldn't have to turn work away.