Case study · Education

An English school that now fills its classes

Puente English School is a teacher-run school in Villa de Merlo, San Luis, that relied on word of mouth and a Facebook page. We built a 13-page website with a program for each age group and goal, and exported it to WordPress with Elementor so she can edit it herself.

Two people studying with books and a notebook on a wooden table
Puente English SchoolMM·2026
Industry
Education
Year
2025
Timeline
5 weeks
2.7×WhatsApp inquiries per month
+19students in March enrollment
3.4×organic visits per month
13pages editable in Elementor
What were the results?

For Puente English School in Villa de Merlo, Argentina, we built a 13-page website with programs for kids, teens, adults, job interview prep and sessions with native speakers, and exported it to WordPress with Elementor so the founder can edit it on her own. WhatsApp inquiries grew 2.7× and March enrollment added 19 students.

01The challenge

Where they started

The school was founded by an English teacher with 15 years of private tutoring who, over time, built group classes in her own classroom. Villa de Merlo is a small tourist town: many families have moved there from Buenos Aires or Córdoba in recent years, and they look for schools on Google, not on Facebook.

Whenever someone asked, she had to explain every program, age group, schedule and level by message, sometimes ten times a day. There was nowhere to show the difference between the adult course and English job interview prep, which was exactly what set her apart from other options in the area.

02The solution

What we built

We designed a 13-page website: home, about the teacher, teaching method, kids, teens, adults, English for job interviews, sessions with native speakers, international exams, schedules, FAQ, testimonials and contact. Each program explains who it's for, what a class looks like and what level students should reach by the end.

We added a 12-question placement test that, when finished, opens WhatsApp with the result and the suggested program, so the first conversation already starts with useful information. We worked on local SEO for searches like "English classes in Merlo" and "English for adults in San Luis", with EducationalOrganization and FAQPage schema.

Because the teacher wanted to change schedules, photos and copy without depending on anyone, we exported the site to WordPress with Elementor while keeping the original design, and recorded five short videos covering the tasks she would do most often. The whole project was handled remotely over video calls.

Deliverables
  • 13-page website
  • A page for each program with goals and level
  • 12-question placement test that opens WhatsApp
  • Export to WordPress + Elementor
  • Optimized Google Business Profile
  • EducationalOrganization and FAQPage schema
  • 5 editing video tutorials
Tech stack
HTML/CSS/JSWordPressElementorWhatsApp click-to-chatSchema.orgGoogle Business ProfileGoogle Analytics 4
03Timeline

How it came together

  1. 01

    Discovery

    Video calls with the founder, a review of common messages and local searches.

    Week 1
  2. 02

    Content

    Copy for programs and pages, written together with her.

    Week 2
  3. 03

    Design and development

    Website, placement test and local SEO.

    Weeks 3–4
  4. 04

    Elementor and handoff

    Export to WordPress, video tutorials and launch.

    Week 5
04Before and after

The numbers

For March enrollment the school went from 31 to 50 students and opened a second adult group and a job interview prep group. WhatsApp inquiries rose from 14 to 38 a month, and almost half arrive with the placement test already done.

The site ranks first on Google for "English classes in Merlo" and organic visits went from 180 to 610 a month. The founder has handled every schedule and tuition update on her own in Elementor.

“I used to explain the same thing ten times a day. Now people message me knowing which course they want and what level they're at. And I change the schedules myself.”

Carolina Ferreyra · Founder and teacher, Puente English School
05FAQ

Questions about this project

What pages should an English school website have?
One page per program (kids, teens, adults and special goals), schedules, FAQs, who teaches the classes and contact. At Puente English School those 13 pages, plus a placement test that opens WhatsApp, multiplied inquiries by 2.7.
Can I edit my website myself if I don't know how to code?
Yes, if it is delivered in a visual editor. In this case we exported the site to WordPress with Elementor and recorded five short videos; the founder changes schedules, photos and copy without help.
Does Mercado Monkey work with schools outside Mexico?
Yes. This project was done entirely remotely for a school in Villa de Merlo, San Luis, Argentina, with video calls and phased deliveries. We work the same way with clients in the United States, Canada and Latin America.
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