An English school that now fills its classes
Puente English School is a teacher-run school in Villa de Merlo, San Luis, that relied on word of mouth and a Facebook page. We built a 13-page website with a program for each age group and goal, and exported it to WordPress with Elementor so she can edit it herself.

- Industry
- Education
- Location
- Villa de Merlo, San Luis
- Year
- 2025
- Timeline
- 5 weeks
- Services
- Web development, SEO
For Puente English School in Villa de Merlo, Argentina, we built a 13-page website with programs for kids, teens, adults, job interview prep and sessions with native speakers, and exported it to WordPress with Elementor so the founder can edit it on her own. WhatsApp inquiries grew 2.7× and March enrollment added 19 students.
Where they started
The school was founded by an English teacher with 15 years of private tutoring who, over time, built group classes in her own classroom. Villa de Merlo is a small tourist town: many families have moved there from Buenos Aires or Córdoba in recent years, and they look for schools on Google, not on Facebook.
Whenever someone asked, she had to explain every program, age group, schedule and level by message, sometimes ten times a day. There was nowhere to show the difference between the adult course and English job interview prep, which was exactly what set her apart from other options in the area.
What we built
We designed a 13-page website: home, about the teacher, teaching method, kids, teens, adults, English for job interviews, sessions with native speakers, international exams, schedules, FAQ, testimonials and contact. Each program explains who it's for, what a class looks like and what level students should reach by the end.
We added a 12-question placement test that, when finished, opens WhatsApp with the result and the suggested program, so the first conversation already starts with useful information. We worked on local SEO for searches like "English classes in Merlo" and "English for adults in San Luis", with EducationalOrganization and FAQPage schema.
Because the teacher wanted to change schedules, photos and copy without depending on anyone, we exported the site to WordPress with Elementor while keeping the original design, and recorded five short videos covering the tasks she would do most often. The whole project was handled remotely over video calls.
- 13-page website
- A page for each program with goals and level
- 12-question placement test that opens WhatsApp
- Export to WordPress + Elementor
- Optimized Google Business Profile
- EducationalOrganization and FAQPage schema
- 5 editing video tutorials
How it came together
- 01
Discovery
Video calls with the founder, a review of common messages and local searches.
Week 1 - 02
Content
Copy for programs and pages, written together with her.
Week 2 - 03
Design and development
Website, placement test and local SEO.
Weeks 3–4 - 04
Elementor and handoff
Export to WordPress, video tutorials and launch.
Week 5
The numbers
For March enrollment the school went from 31 to 50 students and opened a second adult group and a job interview prep group. WhatsApp inquiries rose from 14 to 38 a month, and almost half arrive with the placement test already done.
The site ranks first on Google for "English classes in Merlo" and organic visits went from 180 to 610 a month. The founder has handled every schedule and tuition update on her own in Elementor.
“I used to explain the same thing ten times a day. Now people message me knowing which course they want and what level they're at. And I change the schedules myself.”
Questions about this project
What pages should an English school website have?
Can I edit my website myself if I don't know how to code?
Does Mercado Monkey work with schools outside Mexico?
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